Let’s look at this a little more closely with some data from the report…

Newbury Street rents dropped 10.7%
Rodeo Drive rents dropped 25.4%
Madison Avenue dropped 27.1%
In Chicago, East Oak Street and State Street dropped 17.6% and 14.3%, respectively
In SF, Post Street dropped 12.5%
In Washington, DC, Georgetown and Chevy Chase dropped 15.4%, and 21.4% respectively

Of all the streets Cushman & Wakefield surveyed in the report, only North Michigan Avenue (Chicago), Lincoln Road (Miami), 5th Avenue (NYC), Worth Avenue (Palm Beach) and Union Square (SF) dropped at a rate less than Newbury Street.  None of these streets posted an increase in rents.

Total street surveyed in the US 16, total streets where rent dropped at a greater rate than Newbury Street, 10. (63%)

Maybe the headline should read “Newbury Street holds up better than most retail streets”  Oops, that might be too positive to sell papers.